Monday, March 19, 2012

YA Marketing, Archive Project



9:00 am -1:30 pm
4.5 hours
Total hours to date: 64.5

Today, I was able to help Alicia with some of the YA marketing for this month and next month. She asked me to arrange and photograph a display for this month's Hunger Games prizes. There will be drawings for a prize pack including: a THG t-shirt, book, movie ticket, poster, and bookmark. She felt that a photograph of the prizes would help increase awareness in the prizes that the teens can win through participation in the many YA events this month. It was fun trying to make a professional-looking display using scavenged materials, and I think it turned out great.

Also, I spent a while researching and preparing a flier for an upcoming event next month. Alicia has hired a performance group called Poetry Alive, from Asheville, to come to the library for a YA/Adult program to celebrate National Poetry Month. Poetry Alive has been visiting school groups, doing live performances of poetry for about 25 years. I perused their website, searching for information, images or descriptions to help me in creating this flier. While there was little marketing information that wasn't geared and worded specifically for schools, I was able to create a flier that I was happy with in the end. There wasn't much to go on, so I built it from scratch. Alicia approved it and it went to the Director for approval. With a couple minor changes, it was approved and set aside for printing. It was fun to have the opportunity to create something practical and I hope to be able to do more of this kind of project. I would also like to learn more about marketing strategies and techniques, since they are so important in the public library.

Lastly, I continued work on the archive project in the NC room. I tried, in vain, to discover the name of a woman whose WWI scrapbook was donated to the library. The only things I had to go on were the daughter's and grandmother's name of the woman who had made the scrapbook. I searched using ancestry.com, but I didn't find out anything conclusive. Without any dates or without more information, it was proving more difficult than I thought.

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